Criteria to evaluate the Innovation Attractiveness
A1. Potential yield
- Intensity of competition
- Potential to be different
- Potential to increase efficiency
A2. Strategy Fit
- Addition to existing Portfolio/ products & services
- Product Life Cycle
- Goals
A3. Market Share
- Barriers
- Market potential/ Growth
A4. Internal Implementation potential
- Initial costs
- Multipliers in other branches
Example
Innovation Attractiveness |
1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
10 |
A1 |
|
|
|
|
|
|
|
x |
|
|
A2 |
|
|
|
|
|
|
|
x |
|
|
A3 |
|
|
|
|
|
|
x |
|
|
|
A4 |
|
|
|
|
|
|
|
|
x |
|
Average = 8
Source: ZPT-Workshopreihe zu Innovationsmanagement
www.zpt.de/zpt/Integrale?SID=CRAWLER&MODULE=Frontend.Media&ACTION=ViewMediaObject&Media.PK=776&Media.Object.ObjectType=full