Criteria to evaluate the Innovation Attractiveness

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A1. Potential yield

- Intensity of competition

- Potential to be different

- Potential to increase efficiency

 

A2. Strategy Fit

- Addition to existing Portfolio/ products & services

- Product Life Cycle

- Goals

 

A3. Market Share

- Barriers

- Market potential/ Growth

 

A4. Internal Implementation potential

- Initial costs

- Multipliers in other branches

 

Example

Innovation Attractiveness

1

2

3

4

5

6

7

8

9

10

A1

 

 

 

 

 

 

 

x

 

 

A2

 

 

 

 

 

 

 

x

 

 

A3

 

 

 

 

 

 

x

 

 

 

A4

 

 

 

 

 

 

 

 

x

 

Average = 8

 

Source: ZPT-Workshopreihe zu Innovationsmanagement

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