It depends how long the evaluation and filter process should take. Here are more parameters and criteria that can be used to filter an idea.

1. Market

a. Size (current and potential)

b. Growth (current and potential)

c. Appeal

d. Role for the company

2. Product

a. Uniqueness

b. Exclusivity (patentability)

3. Feasibility

a. Product development

b. Technology

c. Production

d. Personnel

e. Financial

4. Compatibility of Fit with respect to:

a. Organizational infrastructure

b. Personnel and managerial expertise

i. Marketing

ii. Sales

iii. Technical

iv. Production

v. Financial

vi. Customer/market needs

5. Time

a. Needed to develop the idea

b. Needed to commercialize

6. Financial issues

a. Investment requirements

b. Costs

c. Profitability

7. Other

a. Good feel?

b. Is it realistic?

8. Probability of success

Source: Cooper, 1988