IDEA - Tools
How-Now-Wow Matrix
How-Now-Wow Matrix
The How-Now-Wow matrix is an idea selection tool. It forces people to weigh each idea on 2 parameters:
- Easy or impossible to implement
- Normal or original ideas
Label the quadrants as:
Now: Normal ideas, easy to implement:
These are typically low-hanging fruit and solutions to fill existing gaps in processes. These normally result in incremental benefits.
How: Original ideas, impossible to implement:
These are breakthrough ideas in terms of impact, but absolutely impossible to implement right now given current technology/budget constraints.
Wow: Original ideas, easy to implement:
‘Wow’ ideas are those with potential for orbit-shifting change and possible to implement within current reality.
Source: http://www.gogamestorm.com/?tag=idea-selection
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.