Other Tools

christof

PEST stands for the analysis of the external factors, which is beneficial when conducting research before beginning a new project or to help conduct market research. These factors are:

christof

SWOT-analysis is a tool where you can find out your own Strengths and Weaknesses as well as looking for Opportunities and Threats you face now or will face in the future. It is a simple method but nevertheless quite powerful to help you understand your business and how to act in the future.