Problem finding
Innovation experts like Roy Luebke, Jorge Barba and Gijs van Wulfen strongly advise to always “start with a problem”. Structuring a successful innovation requires a lot of energy and time from all parties involved. Why should a company attempt innovation if there is no problem?
Learn to look at problems first! In the words of Stefan Lindegaard: "An understanding that failures are learning opportunities; and a willingness to reward those efforts and that way of learning.
Failure is a way of life for companies that pursue innovation seriously, and a leader’s response has a huge effect on company culture and, therefore, on future projects. Celebrate failure and learn from it!"
Below you will find articles from innovation experts and a collection of useful tools and techniques on problem finding.