Types of Distribution Methods

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One of the sections of your marketing plan should describe how your company intends to distribute the products to the final customers. The various distribution channels differ in costs, customer relationships, complexity and the resources required to operate the channel. You have to make sure the distribution channels you select match and reinforce the goals and objectives of your marketing plan.

 

1. Direct to Consumer

2. Retailer

3. Wholesale

4. Mail Order

5. Online

 

Here is another classification

  • retail outlets owned by your company or by an independent merchant or chain
  • wholesale outlets of your own or those of independent distributors or brokers
  • sales force compensated by salary, commission, or both
  • direct mail via your own catalog or flyers
  • telemarketing on your own or through a contract firm
  • cybermarketing, join the millions of online businesses
  • TV and cable direct marketing and home shopping channels

 

Sources:

http://smallbusiness.chron.com/distribution-methods-marketing-plans-60788.html

http://wbsonline.com/resources/choosing-distribution-methods/