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Tecniche SCAMPER - La Checklist di Osborn

AndreaRossi

Questa tecnica creativa è utilizzata principalmente per il miglioramento di un prodotto o la sua modifica. Utilizza il linguaggio invitando ad usare una serie di parole, verbi, aggettivi o frasi contenuti in una tabella per descrivere il nostro prodotto/servizio e le sue caratteristiche. La Osborn’s Checklist è quella più nota e include verbi come adatta, modifica, sostituisci, rovescia, combina. 

 

Sostituisci

Who else instead? What else instead? Other ingredient? Other Material? Other process? Other power? Other place? Other approach? Other tone of voice?

Combina

How about a blend, an alloy, an assortment, an ensemble? Combine units? Combine purposes? Combine appeals? Combine ideas?

Adatta

What else is like this? What other idea does this suggest? Does past offer parallel? What could I copy? Whom could I emulate?

Modifica

New twist? Change meaning, colour, motion, sound, odour, form, shape? Other changes?

What to add? More time? Greater frequency? Stronger? Higher? Longer? Thicker? Extra value? Plus ingredient? Duplicate? Multiply? Exaggerate?

 

Utilizza in un altro modo

New ways to use as is? Other uses if modified?

Elimina

What to subtract? Smaller? Condensed? Miniature? Lower? Shorter? Lighter? Omit? Streamline? Split up? Understate?

Rovescia 

Interchange components? Other pattern? Other layout? Other sequence? Transpose cause and effect? Change pace? Change schedule?

Transpose positive and negative? How about opposites? Turn it backward? Turn it upside down? Reverse role? Change shoes? Turn tables? Turn other cheek?